Topps, a prominent division of Fanatics Collectibles, has taken a leap of faith with Disney Consumer Products, expanding their trading card partnership to a global scale. This substantial development means that Topps now possesses worldwide rights to produce trading cards featuring the legendary characters and captivating narratives from Disney, Pixar, and Marvel. Noteworthy is the fact that this expansion will mark the first time that Topps will be creating and distributing physical Marvel trading cards on a global market basis.
The collaboration doesn’t stop there – as this new agreement also extends Topps’ enduring global partnership with the ever-popular Star Wars franchise. Dating back to 1977, this enduring relationship has brought joy to collectors over several decades with its assorted offerings.
First up on the Marvel roster is the eagerly awaited release of ‘Topps Finest X-Men ’97’, slated to make its debut in the first quarter of 2025. This launch aligns perfectly with the resurgent interest surrounding the X-Men universe, symbolizing a significant milestone for Topps as they plunge into the global realm of Marvel trading cards.
Venturing beyond physical cards, this expanded collaboration encompasses digital trading cards as well, embracing the beloved Disney, Pixar, Marvel, and Star Wars franchises. While digital collectibles have been previously introduced through apps like Disney Collect! and Marvel Collect!, this agreement heralds a substantial increase in their tangible product offerings, particularly within the United States.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, commended the enduring partnership, stating, “Topps has been a long-time ally of Disney Consumer Products, fueling both physical and digital creativity within the trading card landscape. We’re excited to formally broaden our horizons with Topps and extend our tale-telling prowess from all our brands to card enthusiasts globally.”
In the same vein, David Leiner, President of Trading Cards at Fanatics Collectibles, expressed his enthusiasm for the enhanced collaboration, emphasizing Topps’ dedication to enriching the fan experience. He added, “Our unyielding dedication to fan engagement and innovation will only be bolstered through this expanded agreement with Disney Consumer Products, propelling us toward delivering the ultimate in hobby innovation to collectors.”
Having laid the groundwork with previous engagements, particularly in the Europe, Middle East, and Africa (EMEA) region through Topps.com and local fan conventions, this novel agreement augments these offerings on a global scale. With a profound focus on leveraging Disney’s profound storytelling and Topps’ adeptness in collectible trading cards, this partnership aspires to unveil products that resonate deeply with fans across the world.
For collectors, the future holds a trove of new trading cards that pay homage to the enchantment of Disney, the ingenuity of Pixar, the valor of Marvel superheroes, and the grandeur of Star Wars adventures. Anticipate an array of fresh designs, one-of-a-kind collectibles, and immersive experiences that promise to elevate the trading card pastime to new heights.
The extended collaboration between Topps and Disney Consumer Products marks the dawn of a new era for trading card aficionados, presenting unparalleled access to a treasure trove of beloved characters and narratives from the annals of entertainment history.
