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Fanatics/Topps Readies Diversified, Thrilling Sports Cards Launch

Sports cards afficionados, buckle up for a thrilling wave of game card releases as Fanatics/Topps gears up to sweep the sports landscape with an eclectic and dynamic rollout. Looming on the horizon of acquiring NBA, NFL licenses, and more, this industry titan shows no intention of pumping the brakes on their sports card production.

During their recent Industry Conference held in Atlanta, the company teased an expansive blueprint for their product releases, hinting at their intention to strengthen their foothold across basketball, football, UFC, soccer, and F1.

Placing basketball at the tip of their fan-pleasing spoon, the brand announced the nostalgic return of Topps Chrome, slated for release this summer after a 2009-10 season hiatus. Fanatics/Topps has preheated the hype oven by showcasing an autographed card by NBA rookie sensation, Victor Wembanyama. In a streak of genius, they have also secured exclusive autograph contracts with acclaimed athletes, including Wembanyama, LeBron James, Shaquille O’Neal, and Kevin Durant. The roster of upcoming basketball card lines includes several enthralling packages such as Midnight Cosmic, Chrome Finest, Motif, Royalty Collection, Collegiate Chrome, and Bowman U Chrome.

In the football huddle, Football Topps is devising its strategic play around college themes, as the NFL license is set to kick off in 2026. Introducing a blend of releases such as Motif, Composite, Collegiate Chrome, Collegiate Royalty, Bowman U Chrome, and Bowman U Best, these collections are expected to make a touchdown in the third quarter of 2024.

Soccer fans are in for a treat with the launch of the Champions League Dynasty product, boasting all on-card autographs and match-worn gear, along with the introduction of a unique women’s Champions League product. Set to decimate monotony are ‘The Grail’ inserts across half-a-dozen soccer products, featuring an all-expenses-paid trip to the 2024-25 Champions League Final as the ultimate prize. Moreover, the Renaissance, Finest, and Chrome collections will feature special 1/1 MLS Debut Patches.

Topps, with the UFC license tucked under its belt, gears towards reintroducing the Finest series while injecting several premium products, including Royal, UFC Midnight, Knockout, and Gold Label into the mix.

On the F1 track, Topps intends to amplify its range with the introduction of Paddock Pass and other pulse-racing collections like Topps Chrome Finest and Dynasty.

This ambitious and encompassing line of releases from Fanatics/Topps is a clear display of the company’s resolve to broaden its spread and sharpen the thrill of the sports card collecting experience. With their plans in the pipeline and an exciting future at rally speed, collectors are already buckling their seatbelts with bated breaths to explore what is poised to be a revolutionary chapter in the heart-racing, card-collecting world.

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