Fanatics Collectibles, in collaboration with Fanatics Live, has unveiled a new and exciting initiative called ‘The Ten’. This innovative program aims to highlight and reward the discovery of the top 10 sports cards in the market. Drawing inspiration from popular lists like the “Billboard Hot 100” and the FBI’s “Most Wanted”, ‘The Ten’ showcases a dynamic selection of 10 cards from various sports.
Collectors who are fortunate enough to pull one of these coveted cards on the Fanatics Live app will be awarded an incredible $10,000 in Fanatics Live credit. It’s an enticing opportunity that adds an extra layer of excitement to the thrill of collecting.
‘The Ten’ will feature a monthly rotation of cards carefully chosen for their popularity and rarity. Among the initial list are sports legends like Tom Brady and Steph Curry, as well as rising stars such as Corbin Carroll and Anthony Volpe in the MLB, and Luka Doncic and Chet Holmgren in the NBA. The program aims to include a diverse portfolio of cards from popular brands like Panini, Upper Deck, Topps, and Bowman.
James Kollar, the senior director of marketing at Fanatics Live, expressed the program’s goal of enhancing the collecting experience and giving back to the collector community. By involving collectors and participants of Fanatics Live in the selection process, ‘The Ten’ fosters community engagement and allows enthusiasts to have a say in the monthly card selections. This approach adds an interactive element that connects collectors with the program on a deeper level.
In addition to rewarding collectors, ‘The Ten’ also serves to promote new products and generate renewed interest in existing releases. By featuring chase cards, the program creates excitement and discussion within the collecting community. Dealers and collectors can take advantage of this platform to showcase these special cards, further enhancing the overall experience.
Fanatics Live has exciting plans in store for ‘The Ten’. They intend to feature live pack and box breaks, as well as special shows that celebrate major discoveries and announce upcoming cards on the program. To track the cards and their finders, Fanatics Live will launch a dedicated webpage that adds to the narrative and storytelling aspect of ‘The Ten’.
‘The Ten’ program not only rewards collectors for their finds but also sets a stage for unique storytelling. It focuses on the stories behind the collectors and their discoveries, adding a personal touch to the collecting experience. As Fanatics Live continues to grow, with an average watch time of 56 minutes, ‘The Ten’ program is anticipated to have a significant impact on the Fanatics brand and the collector community. James Kollar shared his enthusiasm for the program’s potential to bring collectors together and elevate the hobby to new heights.
In conclusion, Fanatics Live’s ‘The Ten’ program introduces an exciting new way to reward collectors for discovering the top 10 sports cards in the market. With a monthly rotation of cards, this initiative aims to enhance the collecting experience, foster community engagement, and generate excitement within the collecting community. With Fanatics Live’s dedication to giving back and creating a platform for showcasing these extraordinary cards, ‘The Ten’ is set to revolutionize the world of sports card collecting.
